U.S. Breast Reconstruction Market: Growing Demand Driven By Cancer Rates And Awareness

by Amelia

In 2025, the size of the breast reconstruction market in the United States was estimated to be $1.12 billion. From 2025 to 2030, it is expected to grow at a rate of 6.8% each year. There are several reasons for this growth.

First, there are more breast cancer survivors who want to have breast reconstruction. People are also becoming more aware of the different treatments for breast cancer. Surgical techniques are getting better, and there is a greater demand for improving how the breasts look.

Insurance is now covering more of the cost for reconstruction procedures. Also, more minimally invasive methods are being used. These factors are helping the market to grow. When more women have a mastectomy (surgery to remove the breast), they look for ways to restore how their breasts look. So, the demand for breast reconstruction procedures keeps going up.

The fact that breast cancer is becoming more common is also expected to drive the growth of this market. For example, according to a report from the American Cancer Society, Inc., in 2025, around 316,950 women in the U.S. will be diagnosed with invasive breast cancer. As the number of breast cancer cases rises, more women will want to have reconstruction procedures after their surgery to get back the shape and appearance of their breasts. This growing need for reconstruction after a mastectomy is pushing the market forward. Patients want to feel more confident and improve their quality of life after cancer treatment.

Many organizations are running awareness campaigns. In January 2025, there was the Breast Reconstruction Awareness (BRA) campaign. It was a joint effort by the American Society of Plastic Surgeons (ASPS) and The Plastic Surgery Foundation (The PSF). This campaign aims to help women with breast cancer make good decisions about breast reconstruction. The BRA campaign teaches women, their families, the people who take care of them, and the media about the different options for breast reconstruction. It stresses that this part of breast cancer care is still very important until a woman knows all the information.

Another big reason for the growth of the U.S. breast reconstruction market is that more women are having breast reconstructive procedures. Also, women are becoming more aware that these procedures can be used to enhance their beauty. After a mastectomy, women often have this surgery to make their breasts larger as part of the reconstruction process. This is expected to keep driving the market growth during the forecast period.

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