The cosmetics market in Europe is huge and always changing. In this article, we’ll talk about the share of the cosmetics market in Europe by 2025.
In 2024, the Europe cosmetics market size reached USD 108.5 billion, according to IMARC Group. Although specific data for the market share in 2025 is not yet available, IMARC Group expects the market to reach USD 136.6 billion by 2033, growing at a compound annual growth rate (CAGR) of 2.6% during 2025 – 2033.
By Product Type: Skin and sun care products are always popular in Europe. People there pay a lot of attention to skin protection and care. Hair care products also have a large market share as Europeans attach great importance to their hair health. Deodorants and fragrances, makeup and color cosmetics also have a certain market share.
Conventional cosmetics still dominate the market, but the demand for organic cosmetics is rising. More and more consumers are looking for cosmetics that are natural and organic, free from artificial ingredients and harmful chemicals.
The women’s cosmetics segment still accounts for the largest share of the market. However, the male grooming market is expanding, and more men are spending money on professional skincare, hair care, and grooming products.
Supermarkets and hypermarkets have been traditional sales channels and still hold a large market share. But the emergence of e-commerce and digital marketing platforms has changed the market landscape. Online stores are growing rapidly and have become an important distribution channel.
In 2023, the UK was the largest cosmetics market in Europe, with sales of over $2.7 billion, followed by Germany (nearly $2.4 billion), Italy ($1.9 billion), Spain (nearly $1.3 billion) and France (over $1.2 billion). Although there is no specific data for 2025, these countries are likely to remain major players in the European cosmetics market.
The cosmetics market in Europe in 2025 is full of changes and opportunities. With the development of the market, different segments and countries will show different trends. We will continue to pay attention to these changes.
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