The so-called “Love Island effect” is leading to a significant rise in young women seeking cosmetic surgery, with many requesting specific procedures to achieve what they term the “Love Island look.” Surgeons report a 12-fold increase in requests for dermal filler packages following recent seasons of the show. Former contestant Malin Andersson highlights the potential for addiction, noting her own struggles with body image and the pressures from social media and societal standards.
Dr. Ed Robinson, a cosmetic aesthetics doctor, expresses concern over the trend, emphasizing that aesthetic treatments should focus on enhancing individual features rather than imitating celebrities. He argues for a more tailored and conservative approach to cosmetic procedures. Additionally, data from Experian reveals a 31% increase in beauty salons offering these treatments over the past five years, with even higher rates in specific regions, indicating a growing cultural shift towards cosmetic enhancement.
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