The Body Shop has partnered with actress Diana Penty to promote its Edelweiss skincare range, a collection that harnesses the strength of nature for skin rejuvenation. Edelweiss flowers, which thrive in the harsh conditions of the Swiss Alps, contain leontopodic acid, a natural antioxidant that helps the flowers protect and repair themselves. Remarkably, edelweiss extract offers 43% more antioxidant power than retinol, making it a potent ingredient for skincare.
In a new digital film, Penty showcases a simple yet effective morning skincare routine using the Edelweiss range. The products in this line promise to leave skin looking and feeling stronger, smoother, plumper, fresher, and more resilient.
Harmeet Singh, Chief Brand Officer of Marketing, Product, & Digital at The Body Shop Asia South, commented on the collaboration: “The Body Shop’s edelweiss extract is harvested by a team of passionate experts in the Swiss Alps. These specialist growers responsibly source, manage, and organically cultivate the edelweiss flowers, ensuring the highest quality extract is concentrated within the formulation. We are delighted to collaborate with Diana Penty to highlight this fantastic ingredient, the beauty industry’s best-kept secret, with 43% more antioxidant power than retinol!”
Diana Penty expressed her enthusiasm for the range: “Caring for my skin is an essential part of my daily routine. The Body Shop’s most-loved Edelweiss Skincare range not only helps to protect my skin from pollution but also helps it look and feel stronger and smoother. This collection combines vegan ingredients with effective results, offering a perfect mix of self-care and ethical beauty.”
The Edelweiss skincare range represents The Body Shop’s commitment to natural, effective, and ethically sourced beauty solutions, bringing the resilience of the Swiss Alps to skincare routines worldwide.
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