Bubble, the skincare brand tailored for Gen Z, has introduced two innovative cleansers into the market under its “Choose Your Cleanser Adventure” campaign. The new offerings, namely the First Class Oil Cleanser and Soft Launch Hydrating Cream Cleanser, aim to cater to diverse skincare needs.
In another strategic move, Bubble recently launched the Magic Melt Micellar Milk, marking the final installment of its campaign. This product, described as a milky cleanser combined with a makeup remover, is designed to effortlessly dissolve makeup, oil, and SPF without the need for water. Key ingredients such as oat extract, raspberry, and meadowfoam seed oils are infused to soothe, hydrate, and balance the skin, according to the brand.
Magic Melt Micellar Milk is promoted as ideal for quick cleansing after activities like gym workouts, mid-day refreshes, or post-beach cleanup, providing convenience on the go.
In a consumer trial involving 102 participants over four days, impressive results were recorded: 96% reported no irritation to their eyes, 95% felt their skin became noticeably softer, 93% agreed it cleansed gently without compromising the skin barrier, 91% felt their skin’s moisture was balanced, and 85% found it effectively removed makeup.
Consumers can purchase Magic Melt Micellar Milk for $15 through HelloBubble.com and Ulta.com, offering accessibility and affordability for its target demographic.
Related topics:
