Justhuman, a leading neurocosmetics brand renowned for its haircare and personal care products, has made its foray into the luxury skincare market with the launch of its flagship product, the Microshots AgeDefying Peptide Treatment Cream. Priced at Rs 7,000, this cream is poised to revolutionize anti-ageing skincare by offering a comprehensive home treatment that rivals professional dermatological procedures such as micro-needling, botox, and fillers.
The Microshots AgeDefying Peptide Treatment Cream boasts an advanced 60X deeper penetration capability compared to traditional creams, promising to redefine luxury skincare. This launch marks a strategic expansion for Justhuman, which aims to introduce innovative skincare solutions designed for discerning consumers. Alongside the flagship product, Justhuman is introducing other cutting-edge skincare items including the AyuGrowth Fortifying Hair Oil, 30-Sec Foot Facial, and Curcumin Picture Perfect Face Mask. Each product is meticulously crafted to integrate seamlessly into daily beauty routines, ensuring both effectiveness and purity.
Founder and CEO of Justhuman, Roshini Sanah Jaiswal, expressed enthusiasm about the brand’s expansion into skincare, citing a commitment to leveraging neurocosmetics for enhanced well-being. “We aim to address real beauty and personal care challenges faced by today’s mature women,” Roshini stated. “Our new products, especially the groundbreaking Microshots AgeDefying Peptide Treatment Cream, exemplify our dedication to innovation, quality, and customer satisfaction, redefining graceful ageing effortlessly.”
Powered by Justhuman’s proprietary Microshot technology, the AgeDefying Peptide Treatment Cream employs an unprecedented deep delivery mechanism, enabling potent peptides to penetrate 60 times deeper into the skin compared to conventional products. This innovation enhances collagen production and revitalizes the skin from the very first use. The cream features six dynamic peptides, including Copper Tripeptide, Acetyl Hexapeptide, and Palmitoyl Pentapeptide, complemented by a blend of six types of Hyaluronic acids, promising dramatic improvements in skin texture, firmness, and youthfulness.
The launch coincides with significant growth in the Indian beauty and personal care market, projected to expand at an annual rate of 10 per cent, reaching USD 30 billion by 2027. This growth is driven by India’s burgeoning middle class and their escalating demand for premium yet accessible beauty solutions, surpassing similar markets in China and Indonesia.
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