Cosmetic Valley, a French industry association, has announced its recent membership in the Value of Beauty Alliance, aimed at enhancing the visibility and appreciation of the cosmetics sector across Europe.
Established earlier this year, the Value of Beauty Alliance serves as a coalition uniting stakeholders from the beauty and personal care value chain in Europe. Its primary objective is to raise awareness about the industry’s significant contributions to both the economy and society.
In a statement, Cosmetic Valley emphasized that the beauty industry’s impact is frequently underestimated in terms of importance and scale. By collaborating with the Value of Beauty Alliance, Cosmetic Valley intends to bolster efforts in gaining recognition from governmental bodies and the public alike.
Related topics:
