Meiyume, a leading B2B provider of beauty solutions, is set to unveil four innovative collections of skincare, sun care, hair care, and hybrid color products at an exclusive in-house event scheduled for July 31 and August 1, 2024, in Jakarta, Indonesia. These new formulations have been developed using insights from Meiyume’s proprietary Beauty Intelligence Platform (BIP), an artificial intelligence tool that analyzes real-time trends and consumer preferences in the beauty industry.
The 2024 New Product Development (NPD) collection from Meiyume marks a significant advancement in leveraging AI-driven technologies to tailor products to the Asia-Pacific (APAC) market. These formulations incorporate lighter textures and Asian-origin active ingredients, reflecting regional preferences while meeting global standards of efficacy and innovation.
The collections include:
Skintelligent: Designed for sensitive and acne-prone skin, this line features products such as the Barrier+ Gel Cream and pH Balanced Super Serum, aimed at fortifying the skin’s protective barrier and enhancing radiance.
VersaBella: Embracing the skinimalism trend, this range offers multifunctional solutions like the Dream Touch Mesh Cushion SPF50 ++++ and TrueGlow Priming Serum, catering to urban consumers seeking quick and effective skincare routines.
Blue Biotech: Harnessing marine-based actives, this collection includes the Hydra Gel Moisturizer and Brightening Serum, promoting sustainable skincare solutions that protect marine ecosystems.
VitaTress: Targeting hair health, particularly for Gen Z and young adults, this line features products such as Fortifying shampoo & conditioner and Gray Away Hair Serum, formulated with botanical extracts and anti-aging technologies.
Each collection not only reflects current beauty trends but also underscores Meiyume’s commitment to customization, ensuring products can be tailored to meet the unique needs of brands and diverse regional markets.
The launch of these collections will be highlighted at Meiyume’s exclusive event, “Your Beauty Boost: New Ideas, Your Success,” where industry professionals will gather to experience the latest innovations firsthand. Following this debut in Jakarta, Meiyume plans to introduce additional collections from their UK manufacturing plant later this year, with a showcase scheduled at Cosmoprof Asia.
This strategic approach not only positions Meiyume as a pioneer in AI-driven beauty solutions but also reinforces its role as a premier provider of customizable skincare and haircare products tailored to global and regional market demands.
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