Dr Zacharia states that the treatment for various cosmetic concerns depends on the extent of the effects. He lists dermal fillers, biostimulator injections, fat transfer (also called fat grafting, where fat is taken from one part of the body and placed in another to restore volume or change shape), and face lifts as possible options for enhancing volume and skin quality. He also mentions that a ‘mini face lift’ is an option that’s gaining popularity. This procedure targets the early signs of ageing in the lower face, but not the neck. Unlike a mid face lift, which focuses on the middle face, a mini face lift is all about the lower face and jowls. Dr Zacharia says mini face lifts are becoming more popular because they have shorter recovery times, less scarring, and give natural – looking results.
“Mini face lifts have become popular because they are a less invasive choice with great results. Patients like the subtle, natural improvements that make them look refreshed without looking ‘over – done’,” Dr Zacharia explains.
“A traditional face lift addresses more obvious signs of ageing by repositioning deeper facial tissues. In contrast, a mini face lift works on the superficial layers, giving a lift where it’s most needed and with a quicker recovery,” he adds.
The American Society of Plastic Surgeons’ 2024 ‘Procedural Statistics’ report shows that overall plastic surgeries increased by 5 per cent. Face lifts, in particular, had an 8 per cent year – over – year increase, which is much more than the growth in the previous year. The report suggests this “might be related to the effects of semaglutide drugs, but it’s too soon to say for sure”.
The report from this large plastic surgery organisation also notes a growing desire for what it calls a ‘ballet body’. Instead of just aiming for thinness, there’s a greater preference for “balanced and subtle aesthetic improvements… focusing on a healthy, athletic, and elegant shape”. Many industry experts agree that bold enhancements like the once – popular Brazilian Butt Lift (BBL) or very obvious lip or facial fillers are going out of fashion. Now, the focus is on treatments that are personalised and proportionate to enhance an individual’s own features.
Dr Zacharia shares these views. “I think many patients don’t want over – filled looks from fillers. So, surgical treatments such as chin augmentation and fat transfer will get more popular.” He predicts that biostimulator treatments like GOURI (available in Australia), Profhilo, and Sculptra will have “a big impact in 2025”. There will also be more development in treatments that aim to improve skin quality from the inside out, like exosomes and stem cell treatments.
Exosomes are small molecules that help cells in the body communicate and function well. They are used in medicine and skincare for wound healing and skin rejuvenation. They can be applied with microneedling, injected into the skin, or used in topical products. These treatments don’t give immediate visible results like fillers or botulinum toxin. Instead, they make the skin produce more substances that plump and smooth it.
Given that many Hollywood stars seem to look ageless, probably because of a mix of treatments like laser, biostimulators, injectables, and targeted surgery, it’s no wonder many people want to do the same. Emily Stevenson, Chief Experience Officer at Caci, says the era of undetectable injectables and other procedures has arrived. She agrees that regenerative treatments will be important as this new preference for subtlety becomes more common. “People are choosing treatments that give undetectable results, enhancing their features without obvious signs of intervention,” Stevenson says.
“Regenerative treatments are on the rise because they stimulate the body’s natural processes to rejuvenate and repair the skin.”
Stevenson says Profhilo is at the top of the list as it provides long – lasting hydration and improves skin laxity and firmness.
“Collagen – boosting injectables, stem cell – based treatments, and other regenerative technologies will be more popular as people care more about long – term skin health than short – term fixes,” she concludes.
You Might Be Interested In:
