From Concept To Practice: How Does Masterpiece Hospital Stay At The Forefront Of Medical Beauty With Its Multiple Advantages

by Amelia

As chief executive of Masterpiece Hospital, Laphasrada “Dow” Lertphanuroj has outlined a vision for the hospital’s future, And those key elements that continue to make the hospital the first choice for patients seeking high-quality cosmetic and plastic surgery treatments.

Masterpiece Hospital, formerly known as Masterpiece Clinic, was founded in 2013 by Dr. Rawiwat “Se” Maschamadol. It is an award-winning skin care and cosmetic surgery center trusted by many, including celebrities and high society members. Spread over six floors, the hospital offers a wide range of facial and body treatments, all carried out by a team of highly skilled specialists.

Running the hospital is Rafa Rada “Dao” Letpanuroy, who is also CEO of Master Style PCL, the company that oversees the hospital. She has extensive experience in development, management and internal audit and has helped 30 companies with successful initial public offerings (including Master Style in 2023). She leads the hospital with a “patient first” philosophy to ensure the highest quality of medical care. It is this philosophy that has propelled Masterpiece Hospital to become a leader in specialty medicine.

Ensuring safety is one of the key pillars of Masterpiece Hospital’s great success. “We take safety and efficacy very seriously,” Dawe explained, noting that the hospital employs 47 full-time medical professionals. Such a large team ensures that patients can see their preferred doctor no matter what day of the week. “That’s one of our biggest advantages over smaller clinics,” she adds. Transparency is another core value, and Dow stresses their ongoing collaboration with influencers.

“We want the public to be able to see for themselves the high level of care we provide across our many treatment programs. This openness has earned us a high degree of trust among our patients.” Despite the wide range of services offered at the hospital, rhinoplasty remains one of the most popular, with seven doctors specialising in the procedure to cater to a wide range of preferences, from Korean to European aesthetics.

Dawe also cited increased demand for face, eye and neck lifts, as well as liposuction and breast augmentation. She said the hospital has also noticed a rapid increase in demand for men’s health services.

Masterpiece Hospital is also committed to staying ahead of industry trends. “We are industry pioneers because we have a very dedicated team of doctors who make sure they are always up to date in their respective areas of expertise,” explains Dawe. “Every patient goes through a detailed consultation process and comprehensive post-operative care to ensure they get the desired outcome. Although some cases require follow-up treatment, it is safe to say that these follow-up treatments are very mild. This is a testament to the meticulousness of our treatment approach.”

Over the years, the hospital has also expanded its services. “We are seeing a significant increase in demand for hair and skin treatments. A lot of people think we’re just a surgical center, but we actually offer a full range of treatments, including Botox, fillers, and laser therapies like ultrasound knives, “Dawe said, noting that the hospital is committed to further expanding its service offerings to continue to be the first choice for patients seeking cosmetic and cosmetic surgical care.

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