In the wave of deep integration of technology and beauty, L ‘Oreal is once again at the forefront. On January 6, at the International Consumer Electronics Exhibition 2025 CES, L ‘Oreal launched its latest beauty technology product – L ‘Oreal Cell BioPrin, a unique biological cell skin analysis instrument.
This device is the perfect product in the field of technology and beauty, and it uses proteomics technology to achieve precise insights into skin conditions. Amazingly, L ‘Oreal Cell BioPrin can provide users with a comprehensive and personalized skin analysis report in just five minutes. This innovative breakthrough not only greatly saves time, but also allows consumers to quickly understand their skin characteristics, providing a scientific basis for the subsequent formulation of skin care programs.
Subsequently, on January 18, Guive Balooch, global managing director of beauty and open innovation of L ‘Oreal Group, revealed in an interview with the Economic Observer network that L ‘Oreal has developed a detailed marketing plan and will take the lead in pilot application of the instrument in the Asian market later in 2025.
Why has the Asian market become L ‘Oreal’s first choice? In-depth analysis is not difficult to find that the penetration rate of skin care instruments in the Chinese market is much higher than that in other parts of the world. This significant difference fully reflects the strong demand of Chinese consumers for products that combine technology and beauty. They not only pursue beauty, but also desire to use advanced scientific and technological means to achieve precise skin care.
L ‘Oreal has keenly caught this market trend and firmly believes that the huge consumption potential of the Chinese market and the acceptance of innovative products will bring it unprecedented space for innovation and development. Through the pilot in the Asian market, L ‘Oreal is expected to further understand consumer needs, optimize product features, and bring a better beauty experience to consumers around the world.
The L ‘Oreal initiative is undoubtedly a strong push for the beauty technology field, and also points out a new direction for the development of the industry. In the future, as L ‘Oreal Cell BioPrin is gradually rolled out in the Asian market, it is reasonable to expect that it will bring new changes to the skin care journey of many consumers.
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