Elizabeth Arden has unveiled its latest skincare innovation in Auckland, New Zealand— the Eight Hour® HydraPlay™ Skin Perfecting Daily Moisturizer. Positioned as a breakthrough product within the renowned Eight Hour® range, this moisturizer is tailored for those seeking simplicity in their skincare routines while achieving comprehensive skin benefits.
Promising to streamline daily skincare rituals, Eight Hour® HydraPlay™ offers a multifaceted approach with eight key benefits packed into a single product. It not only hydrates and brightens but also perfects, primes, soothes, refines pores, controls oil, and more, all conveniently dispensed in one pump.
The effectiveness of HydraPlay™ is underscored by user feedback, with 97% reporting smoother and brighter skin after use, enhancing makeup longevity throughout the day.
Formulated with a vegan blend of 95% naturally derived ingredients, including Hyaluronic Acid and Glycerin, the moisturizer boasts a significant 64% increase in hydration levels upon application. This blend aims to promote visibly smoother and radiant skin from the very first use.
Carmen Coulter, Head of Marketing at Elizabeth Arden ANZ, expressed enthusiasm for the launch, highlighting HydraPlay™ as an essential addition to the Eight Hour® collection. “This versatile moisturizer is a game-changer for skincare minimalists,” Coulter stated. “Beyond providing immediate and sustained hydration, it addresses various skin concerns such as refining pores, oil control, and enhancing makeup application. Our goal was to offer a simplified skincare solution without compromising on efficacy.”
The introduction of Eight Hour® HydraPlay™ marks Elizabeth Arden’s commitment to innovation and efficacy in skincare, catering to the evolving needs of consumers looking for both simplicity and comprehensive skin benefits.
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